the growth of mobile telephony in countries with more mature market is driven by two related phenomena: w ’ buyer interest toward smartphones and disseminating applications for mobile platforms. Decisive factor for the success of the ’ mobile applications has been the realisation by sellers, virtual stores, the store, the sales and distribution channel for developers.

Research In Motion (RIM) has launched its star smartphone dual sim application storefront in March 2009 under the name BlackBerry App World. A good portion of these applications were developed by the partners of the BlackBerry Independent Software Vendor (ISV) Alliance Program, which is RIM's program that collects more than 1,000 independent software developers worldwide who create and distribute applications for the BlackBerry platform for many years.

RIM Recently made free ’ access to the program in addition to simpler registration for all software houses wishing to join it. ’ in order to raise awareness of the opportunities offered by mobile applications, RIM Italy has set up a contest that aims to stimulate Italian exponents of the world of software development to try this new, interesting applications. Registrations are open to all students, scientific research centres, small software house (with an annual turnover of less than EUR 5 million) and independent more at: